MASHNI
jewelry

Demi-fine by design

Where to buy
wholesale inquiries
A woman looking in a hand mirror, wearing pearl jewelry and a white dress, with a large green plant in the background.

Accessible luxury with soul

Mashni Jewelry celebrates self-expression, honours individuality, and helps people feel beautiful in their everyday lives — jewelry created with meaning and care, designed in Canada, inspired by the belief that you are the occasion.

Mashni Jewelry is available exclusively for wholesale partnerships with select boutiques.

Love what you see? Find Mashni at select boutiques near you.

Hand holding several gold and pearl necklaces with various charms and pendants over a white background.

Demi-fine by design

Mashni Jewelry bridges the gap between costume and fine jewelry, offering high-quality pieces made for everyday wear.

Close-up of a person holding a large, ornate gold necklace with sparkling diamonds, adjusting it with their fingers. The person wears gold bracelets and a gray sleeveless garment.
Gold jewelry set consisting of a bracelet and earrings decorated with green stones, clear rhinestones, and intricate designs, displayed on a white background.
A woman sitting at a desk holding eyeglasses, with jewelry, a decorative plate, an open notebook, and a laptop on the desk.

Crafted for life

Built to last. Made to be worn every day.
Designed in Canada.

Every piece is thoughtfully designed with premium materials:

  • Stainless steel base for durability and hypoallergenic comfort

  • Protective PVD coating — water, sweat, and tarnish-resistant

  • Select pieces in gold-plated brass for softer designs

  • Rich 18–22 karat gold plating

  • Natural stones and pearls in select designs

If you are a retailer seeking a meaningful, high-quality demi-fine jewelry line that resonates with modern, conscious customers, we would love to connect.

Wholesale inquiries
Where to buy
A woman with dark hair wearing gold jewelry, a black velvet blazer, and earrings, sitting at a wooden table with an open book, a plant, and a cup, smiling at the camera in an indoor setting.

FOUNDER & DESIGNER OF MASHNI JEWELRY

Meet Youmashni Naidoo

To me, jewelry is not just for special occasions. You are the occasion.

Mashni is a shortened version of my name and represents empowerment, beauty, and self-expression. When you wear a Mashni piece, it carries that same intention — a reminder to embrace your light, honour your worth, and celebrate yourself every day.

At the heart of Mashni Jewelry is connection: connection to yourself, your personal style, and how you want to feel. With over 20 years as a life coach, I've witnessed how deeply we all long to feel seen, celebrated, and comfortable in our own skin. My intention is that every Mashni piece supports that feeling — not just adorning the body, but honouring the person wearing it.

Inspired by my South African Indian heritage, my travels, and cultures from around the world, each design is created with meaning and care — expressive, effortless, and deeply intentional.

Close-up of a gold metallic hair accessory with twisted and interwoven loops, resembling a hair comb or ornament.

Partner with Mashni

Mashni Jewelry is available exclusively for wholesale partnerships with select boutiques.

If you are a retailer seeking a meaningful, high-quality demi-fine jewelry line that resonates with modern, conscious customers, we would love to connect.

For wholesale inquiries: mashnijewelry@gmail.com

Love what you see? Find Mashni at select boutiques near you.

Wholesale Inquiries
Where to buy

Embrace your light.

You deserve it.